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Web scraping


How to use data spread all over the web
Web scraping techniques range from ad-hoc manual solutions to fully automated systems that convert entire websites with raw data into structured datasets.
Data received through web scraping can be used in various ways, some of which are below:
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Price optimization
Scrape store websites for prices, product descriptions and images to improve analytical processes. Be sure that you arrive at a fair price with your new product. Be aware of your competitors' strategies. Improve gross profit margins by creating price optimization techniques. Web crawling can be used to extract product images, prices, and other all associated details regarding a product from multiple sites, and this can be used to create a personal data-warehouse for price comparison and other analysis.
Data has better ideas for you
Custom Analysis and curation:
This one is basically for the new websites or channels, the data obtained can be useful in the study of viewer behaviors, this is usually done by providing targeted news to the audience. So by studying the content of the things a viewer watches, you can narrow down their preferences and give them what they actually want.

brand reputation monitoring
Online Reputation Management: Web scraping is essential in Online Reputation Management, with the information gotten from web scraping companies are able to understand the audiences which they are likely to impact and what areas of liability can expose their brand to reputation damage. The web crawler could reveal opinion leaders, trending topics and demographic facts like gender, age group, GEO location, and sentiment in text. By understanding these areas of vulnerability, companies can use them to build a solid reputation for their brand.
Search engine results for SEO tracking:
Web scraping can be used to gather organic search results which can be used by businesses to determine their SEO competitors. With web scraping title tags and keywords that are being targeted can be determined, major keywords that drive traffic to websites, content categories that attract user engagement, and the kind of resources needed to improve site ranking can all be obtained through web scraping.
B2B Sales lead generation: Web scraping is an important tool that can be used by B2B companies to improve their online lead generation. Data is essential in the generation of leads, and web scraping provides you with all the data you need, with web scraping technique B2B companies are able to scrap leads from directories such as Yelp, Just Dial, Yellow Pages, etc. After you've obtained the data, you can now contact the leads and make a sales introduction. Web scraping gives businesses access to high-quality leads, which usually include individuals who are already searching for such products and further increases the possibility of sales.
BMachine learning and artificial intelligence: Although similar machine learning and artificial intelligence are different. With the former a user has to teach the machine by providing it with a set of rules and training examples while in the case of the latter the machine teaches itself, it is provided with a loosely bound set of rules and little supervision and learns by creating its own path which is achieved by using artificial neural networks and deep learning, web scraping provides useful data that can be used to improve machine learning and artificial intelligence.

Web scraping can be used for various things like Social media monitoring, E-commerce, Travel sites, Lead generation, Price optimization, Finance, Reputation monitoring and each of these businesses have competition all over the world, that is why web scraping is so important so that companies can scrape information regularly to monitor the movements of their competitors especially in this era of big data. No matter the size of your business you can web scraping can always be put to great use in growing and expanding your business.